The next can of worms opens up in the discussion of labeling imitation foods.
Surprise, surprise, the cheese we get on our pizza is not really cheese but an industrial product that has never seen the inside of a cow.
Or ham that mostly consists of water, binding agents and assorted (but clearly regulated) bits of meat.
Good news for Vegans? A healthier option to real ham? The cause of the controversy is not so much whether it is better for you, but that it is clearly announced to consumers that they are eating an imitation product and not the real thing.
The fun for regulators and information designers is just beginning.
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